Social Media
and
7 Reasons People Go Online
Businesses are asking what is social media and is it for my brand, product, service?
Good questions!
And one way to begin answering these queries is by looking at what research has revealed about the motives for people picking up their mouse, using their smart phones for other things besides phone calls or getting an iPad for easy online connection…..
So what are these 7 reasons people go online?
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Research
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Communication
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Self-expression
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Purchasing
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Entertainment
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Education
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Financial transactions
And how many of these integrate with social media?
But more important - how many of these reasons touch your business? your products? your services?
And how can you tap into these motives with an integrated social media plan?
What kind of content do you need to put online – on your blog, website, micro-blogging & social networking sites, etc., to attract and satisfy actual and potential clients and customers?
What kind of content is your target audience looking for?
Where do they go online to get that content – whether it be information, helpful tips, recommendations, suggestions, advice about services and products?
How are you going to track your content to make sure it is reaching your target audience and having the hoped-for effect?
The answers to these questions will give you the KEYS to a social media marketing plan that will help you be a winner in this exploding form of communications.
Thank you for this information. I will pay attention to the seven steps when I blog or put information on my website.
Yours In Health!
Dr. Wendy M. Schauer, D.C., R.K.C.
Come Experience The Power of the Russian KettleBell Revolution at Kettlebell Olympia – Home of A Better Body With Bells!
Research, Communication, and Education are the top 3 reasons I go online.
Don
http://donhillonline.com
How you break down the primary reasons people go online is quite helpful. It’s good to think about how many of these categories of “searchers” are actually potential readers / prospects / customers….and perhaps target your efforts on those categories. Of course, easier said than done!
Karen Van Ness
http://www.BestBreathingExercises.com
Hi Eileen,
and let us not forget, RELATIONSHIPS! 1 out of 4 romantic relationships originate on the internet.
Happy Dating and Relationships,
April Braswell
Baby Boomer Dating Expert
Of course, some people combine more than one of these categories at the same time – e.g. purchasing an education product.
Rae & Mark
Cape Cod 10ft x 10ft Fiberglass Arched Pergola
Nice summary of the main reasons why people go online.
I like the ability to handle finances, make payments, etc quickly online, plus I probably do 40-50% of my purchasing online. It also allowed me to take the screenwriting program at UCLA without having to relocate to California to attend classes. That was sucha valuable experience for me that I could not have received without the ability to do it online.
Michael
The Success Secrets
Research and communication are number #1 for me.
Sales Success Expert
Eileen, I am wondering if the list you are giving about the 7 reasons go on line is in that order. I mean, first for research, second for communication,…third self-expression? I wouldn’t have thougth that this one would have come here, but I guess it makes sense with the blogs.
Hi Eileen!
Just cheking again your posts about social marketing!
Thanks!
I had asked my self this question but didn’t answer them on paper. I think for any bussiness on line it is very important to do that list!